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CASE STUDY: From Untapped Data to Market Leader: The Housing Growth Map Report  ROLE: Product Content Lead (UX Research & Interaction Design) THE CHALLENGE: Bridging the Information Gap The project began with a strategic realization: Placer.ai possessed high-value spatial data that was not yet being utilized in a client-facing capacity. I identified a critical market gap—stakeholders in real estate and municipal planning were hungry for site-specific housing growth intelligence, but lacked an intuitive way to access it. USER RESEARCH: Validating the "Why" To ensure the product solved real-world problems, I conducted 1:1 interviews across two key groups: - Internal Teams: Partnered with Customer Success Managers to validate the use case and identify the most frequent client pain points. - External Stakeholders: Interviewed key customers to gather feedback on interaction design preferences and cartographic clarity. THE DESIGN PROCESS: Iteration & Technical Logic - Prototyping in Figma: Developed multiple high-fidelity mockups, iterating on the visual hierarchy and cartographic styling to ensure a non-technical user could interpret complex growth trends instantly. - Stakeholder Alignment: Presented these designs to leadership, refining the interface through multiple stages of feedback until the final product was approved. - Implementation via Contentful: Defined the metadata, report descriptions, and use cases, then managed the implementation through Contentful to integrate the report into the Placer XTRA platform. - Order Flow Design: Designed the custom order form, ensuring a seamless user journey from site selection to report delivery. THE OUTCOME: A Platform Benchmark The Housing Growth Study was one of the most successful XTRA Map launches in company history. It remains the most popular customer-requested map to date and is the most highly-adopted map template in the platform.

Housing Growth Map Template

CASE STUDY: From Untapped Data to Market Leader: The Housing Growth Map Report 

ROLE: Product Content Lead (UX Research & Interaction Design)

THE CHALLENGE: Bridging the Information Gap

The project began with a strategic realization: Placer.ai possessed high-value spatial data that was not yet being utilized in a client-facing capacity. I identified a critical market gap—stakeholders in real estate and municipal planning were hungry for site-specific housing growth intelligence, but lacked an intuitive way to access it.

USER RESEARCH: Validating the "Why"

To ensure the product solved real-world problems, I conducted 1:1 interviews across two key groups:

- Internal Teams: Partnered with Customer Success Managers to validate the use case and identify the most frequent client pain points.

- External Stakeholders: Interviewed key customers to gather feedback on interaction design preferences and cartographic clarity.

THE DESIGN PROCESS: Iteration & Technical Logic

- Prototyping in Figma: Developed multiple high-fidelity mockups, iterating on the visual hierarchy and cartographic styling to ensure a non-technical user could interpret complex growth trends instantly.

- Stakeholder Alignment: Presented these designs to leadership, refining the interface through multiple stages of feedback until the final product was approved.

- Implementation via Contentful: Defined the metadata, report descriptions, and use cases, then managed the implementation through Contentful to integrate the report into the Placer XTRA platform.

- Order Flow Design: Designed the custom order form, ensuring a seamless user journey from site selection to report delivery.

THE OUTCOME: A Platform Benchmark

The Housing Growth Study was one of the most successful XTRA Map launches in company history. It remains the most popular customer-requested map to date and is the most highly-adopted map template in the platform.

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